Real Snacks That Actually Nourish | Ineke Nugteren - Nourish Founder

A nurse watches patients follow “healthy” advice and somehow get sicker, heavier, and more reliant on medication. That tension is where Nourish begins, and where our chat with founder Ineke Nugteren gets properly honest. Ineke brings a rare mix of intensive care, travel medicine, nutrition and functional medicine, and she explains how paying attention to food, fibre and gut health can change the way we feel day to day, not just what the scales say.

We trace the story from volunteering in an orphanage in Africa to a surprisingly simple business start: making snacks, getting a nudge from colleagues, and walking into a local health food shop to ask if they would stock them. From there, the brand grows through real-world validation, early retail opportunities like Selfridges, and the constant learning curve that comes with scaling a food business in the UK.

Then we get into the product choices that make Nourish stand out: why coconut becomes a core ingredient, why fat is not the enemy when sugar is kept in check, and how “clean label” formulation forces tough calls around shelf life, packaging and sourcing. Ineke also shares the operational reality behind organic certification, co-manufacturing, supply chain shocks, and the challenge of HFSS legislation when your products are naturally higher in saturated fat.

We finish with practical takeaways you can use today: start with one small change, add protein and healthy fats early in the day, focus on what you can add in rather than what you must cut out, and why magnesium glycinate and vitamin D come up again and again in UK health. If you enjoy thoughtful founder stories and evidence-led nutrition chat, subscribe, share the episode with a friend, and leave us a review.

To listen to the podcast, please head:

Apple Podcast

Spotify Podcast