Will's fascinating journey began not with ambitions for corporate success, but with a simple love of food. From mixing cocktails in Nantucket to scaling Ella's Kitchen to £80 million in sales, his career path reveals how purpose-driven businesses attract passionate talent and achieve remarkable growth. "Having a bit of purpose really gives you the energy for what you're trying to achieve," Will explains. "The tough times are less tough because you know why you're doing it."

Karen and Patrick O'Flaherty, founders of Pip Organic, reveal the remarkable journey that transformed their humble market stall selling fresh juices into one of the UK's most trusted organic food and drink brands.

Matthew Jones is the founder of the world-famous Bread Ahead. Matthew Jones's journey from sleeping in Hyde Park to building a global bakery empire reveals the transformative power of craft, resilience, and sobriety. Born in 1969 and raised in Sevenoaks during Britain's culinary dark ages, Matthew found his calling in the kitchen's warmth and creativity, leaving school at 15 to pursue a chef's life with unwavering determination.

Dominic Rice, after 16 years as a senior global executive at Red Bull, is now co-founder and CEO of CANS – a fast-growing brand creating an entirely new category: non-sweet soft drinks.

Daniel Cray, the Australian entrepreneur who left his advertising career to revolutionise hydration with Phizz – a three-in-one tablet that's changing how we think about wellness. Born from Dan's personal struggle with dehydration during long-haul flights, Phizz has evolved from a bootstrapped startup to the UK's leading electrolyte brand used by everyone from Premier League footballers to international travellers.

From defending clients to defending bees, Suzie Millar's remarkable journey from lawyer to chiropractor to honey entrepreneur exemplifies how purpose can drive innovation and success. What started as a conversation about giving back to the environment blossomed into The Scottish Bee Company, a venture that has introduced over 27 million bees to Scotland while producing award-winning honey products.

From a school work experience in a French kitchen at 16 to founding the UK's first 100% plant-based recipe kit company, Martin Holden-White's entrepreneurial journey exemplifies adaptability and mission-driven perseverance. As founder of Grubby, he's transformed what began as a smart fridge vending machine concept into a nationwide plant-based meal kit service that's delivered over 2 million meals.

What happens when biology meets brewing? Felix James, co-founder and head brewer at Small Beer, reveals how a childhood fascination with microorganisms blossomed into creating revolutionary beers that challenge industry norms.

What does true leadership look like in a world fixated on founder stories? Richard Peake, Managing Director of Merchant Gourmet, offers a refreshingly honest perspective that challenges conventional wisdom about career progression and business success.

Charles Redfern's three-decade journey as an organic food pioneer reveals the fascinating evolution from accidental entrepreneur to sustainability champion. Here is the journey of entrepreneurship of founding Real Foods.

Valentijn van Santvoort, co-founder of Holies cereal, pulls back the curtain on the deceptive world of "healthy" breakfast foods and shares how his challenger brand is disrupting the industry with genuinely sugar-free alternatives. Hear the journey of disrupting the cereal market and building a brand.

Tess Reid the founder of All Dressed Up - the gourmet salad dressing company shaking up the category. On this episode of Recipe for Greatness, Tess reveals her fascinating journey from sociology graduate to culinary entrepreneur. Hear the amazing story how Tess followed her passion, overcame business challenges and won listing with top UK retailers.

Chris co-founder and co-CEO of Better Nature, journey that is nothing short of remarkable.

Florian de Chezelles, co-founder of The Salad Project, joins us for a conversation about his remarkable journey in the hospitality industry.

Amelia Christie-Miller, the innovative force behind Bold Bean Co, shares her journey from a food-loving childhood to an entrepreneur.

Melissa Snover, the visionary founder of Nourished, as she takes us on a ride from her unexpected start in business to pioneering nutrition.

Meet Huib van Bockel, the creative force behind Tenzing, a natural energy drink brand that's turning heads.

Join us as we uncover the fascinating journey of Melvin Jay, the visionary behind Gunna Drinks and the Sustainable Bottling Co.

From aspiring lawyer to founder, Emily Tout, the co-founder and CEO of Mighty Slice, joins us to share her extraordinary path to dessert

Ever wondered how a finance guru can transform into a cheese industry innovator? Edward Hancock, the founder of The Cheese Geek.